The Next Festival
Scope of work
Visual brand identity
Brand collateral
Social media content
Website
The Next Festival is an immersive two-week experience for early-career artists, combining mentorship, performance, and multidisciplinary collaboration.
We refreshed the logo to be more vibrant and modern, emphasizing the festival’s dynamic energy. The color palette was updated to reflect inclusivity and excitement, while typography was selected to communicate both professionalism and approachability. We also streamlined their digital presence to create a cohesive experience across platforms, ensuring consistent engagement with their target audience of artists, fans, and industry leaders. This revitalized brand positions Next Fest as a leading festival for emerging talent.
